About Skribe

Skribe London draws on over 25 years of journalism to help you find the story of your brand, then share it with the world. Our pop-up events across the UK work to demystify the world of press pitching, teaching you how to think like a journalist. Skribe's bespoke packages focus on your individual business or project needs, tailoring specific, innovative pitches to help you unlock your press potential. Skribe clients include 10 Downing Street, Folksy and School for Creative Startups. Whether helping established brands reach new audiences or supporting early-stage startups to maximise their press potential, we provide tangible, creative and forward-thinking direction from the inside. So what's our story?



An award-winning international journalist, content director and event producer, Tracy was previously Executive Editor at Stylist and Features Editor at Marie Claire UK. She has written for The Guardian, The Sunday Times, The Observer, Evening Standard and Grazia and believes there has never been a better time to find your brand tone of voice and share it with the world.




Marie-Claire is an established freelance journalist and contributing editor at Yahoo. She regularly writes for Red, Brides, Daily Mail, Top Sante, Mother & Baby, You and Your Wedding, Gurgle and Wedding magazine. A former Features Editor of Company, what Marie-Claire doesn’t know about creating unique content, and pitching to commissioning editors, isn’t worth knowing.



Skribe starter package

1-hour, one-on-one workshop (face to face or virtual) tailored to your brand or project requirements, includes:

- Press interview to identify your brand's story

- Guidance on bespoke pitches/ pitch-writing

- Press release workshop

- Who to pitch to, when and how (and how not!)

Skribe premium package

Half day (3.5 hours), one-on-one workshop (face to face or virtual) tailored to your brand or project requirements, includes:

- Press interview to identify your brand's story, uncover new angles and establish new hooks to pitch to press

- Guidance on specific pitches, plus a Skribe edit of your initial pitches

- Advanced press release workshop, including a follow-up edit of your press release

- Who to pitch to, when and how, with specific contact details

- One week aftercare - any questions, advice, information, ideas-bouncing or stumbling blocks, Skribe will be available on email support for one week after the session.

Tags (available to add on to either package)

[i.e. the bit where we do all the hard work for you!]

Pitch-writing service

Skribe will write and research a fully-formulated pitch, based on your bespoke consultation, ready for you to send out to press contacts (including headline, sell and breakdown of the feature or content idea, plus any supporting images/ video)

Press release service

Skribe will produce a bespoke press release or pitch concept to fit your brand and target market, compile it and write it for you to keep forever and send out to press as required.

Pre-press briefing

You've nabbed yourself a press opportunity, hurrah! Skribe's pre-press briefing session will provide all the information and support you need to prepare for your interview and maximise the opportunity for you and your brand. We also provide coaching ahead of speaking events and broadcast interviews.

Skribe in-house

Skribe events

Skribe London organises bespoke events for our corporate clients. For external, client-facing events we curate and chair engaging panel discussions and Q&As with high-profile guest speakers from a wide range of industries.

Internally, we host motivational workshops designed to inspire teams, on anything from how to maximise your personal brand, to finding your USP and presenting yourself for success, to harnessing the power of collaboration.

Our pop-up 'pitching parties' for PR agencies, entrepreneurs and start-ups are designed to arm companies with the tools, tips and tricks to ensure your brand, team or project gets noticed by the press and the wider world.

From one-off projects to intensive full-day courses for groups of 5-200 people, we tailor our packages to suit your individual needs.

Contact us for a quote

Latest Blog


“Skribe understands the power of big ideas and the art of navigating the press from the inside out. Storytellers at heart, Skribe sees that every startup, entrepreneur and innovative brand has a powerful story to communicate. Great ideas, great offering and most importantly, great people.”

Kathryn Parsons, Decoded

"Tracy was easy to work with, professional and engaging. We hosted a business female executives evening and from the outset, I trusted that Tracy would be an asset to the event. We are now looking at other areas for Skribe to work with us again."

Victoria J Ritchie, Head of Corporate Banking, HSBC

"The great thing about Skribe London is that it solves a real problem. Companies don't need a PR firm until they have stories to tell, Skribe London help companies tell their story in a way that journalists want to hear, so that the stories sell themselves."

Doug Richard, founder of School for Creative Start-ups and former Dragon’s Den investor

"We'd been on the look-out for journalists to talk at the Folksy Summer School 2013, so we were thrilled when we found Skribe London. Tracy and Marie-Claire were incredibly engaging and their advice was pitched exactly right for our audience. They tailored their tips to designer/ makers, showed them how to find their story, and how to take that to the press. They gave our designers and makers an insider's view of press and journalism, which will prove invaluable in their careers."

Camilla Westergaard, Folksy

"Skribe just get it. Two hugely experienced journalists that know who to talk to, what to say and how to get your brand noticed. They understand the power of a unique brand story and are experts at uncovering the aspects of your story that are most compelling to the press. Whilst you may understand your brand like no-one else, it is Skribe who can help you translate that story to the wider world and get you noticed." 

Coral Garlick, Brand Me Collective